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Internet Marketing's Skills & Tactics
For many people, digital marketing is a dream job.
With the onset of many technology company perks and telecommuting jobs, digital marketers can make a six figure salary, have unlimited vacation and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad.
If you’re looking to get a new job as a digital marketer this year, make a career change, leave a desk job to travel as a remote digital worker, or improve your skills at your current digital marketing job — I’m here to help. I was able to grow my digital marketing career and take the plunge in 2020 to start my own business and travel and work in another country as a remote digital marketer.
Here are the essential several digital marketing skills I learned throughout my career that helped me advance in my digital career and ultimately start my own digital marketing arms – Cyboss Netbuilder EFH.
Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit.
Unfortunately, not a lot of business owners or professionals have the right skills necessary to succeed in the craft. As a result, they fail to offer the best email marketing service and produce content that’s personalized to their specific market. In effect, their digital campaigns seem half-baked to their audience.
Fret not. Digital marketing skills can be learned with patience, hard work, and determination. You can train yourself to acquire the unique skills needed to launch effective digital marketing campaigns for your brand.
Here are some of the skills may help you to become a professional digital marketing Cyboss Netbuilder:
AIPL Master Marketing Strategy
A = Attention, Advertisement
I = Interest, Inspire
P = Purchase, Payment
L = Loyalty, Rewards
We apply the AIPL principle marketing strategy to create every articles, images & videos before marketing to achieve TOP performances and returns.
1. Data Analysis
Today, data analytics tools are widely available, giving marketers the information they need to understand customers and target them with the right messages.
Data analytics refers to the use of functional techniques and modern software to collect and process extensive collections of data from various online interactions of your target market. These interactions come in different forms such as online transactions, content consumed, search queries, and other online footprints relevant to your business.
2. Writing and Editing Skills
At the heart of digital marketing is content. Writing and editing are more than just producing articles for blog posts and landing pages. It’s about connecting with your target audience using relevant messages and convincing them to take your desired action.
Of course, having relevant and well-written copy and content is a must for every digital marketer. But, what can help optimize it is creatively incorporating SEO keywords into it. Keyword optimization will help your content rank on search engines so your audience can find it.
Make it a goal to produce articles that are considered evergreen. This means that when someone finds it the day after its publishing date or even two years after, the content is still relevant to their information needs.
3. SEO and SEM Skills
A well-written blog post or newsletter is useless if the right people don’t find it. Remember, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the strategies responsible for driving traffic to your website. A deeper understanding of it translates to better execution of your marketing strategies.
Google’s algorithm is constantly upgrading, and the importance of using relevant and specific keywords have reached a new high. With the worldwide web becoming more crowded each day, it’s important to stay updated and be fully aware of the latest algorithm updates and factors that affect search ranking. At the same time, marketers need to strategically consider those algorithms in their content creation and distribution strategies to attract and engage people.
4. Listening Skills
One common error brands tend to make is focusing too much on creating and promoting content. As a result, they fail to establish a good relationship with their customers, who are supposed to be the evangelists or promoters of their business.
Effective content creation is founded on the data you gathered and analyzed to help you determine the information your target audience is looking for and how they want it delivered to them. If you want to be an excellent digital marketer, know that the design, the information, and the way you market your content are crucial.
So, how would you know the best way to convey your marketing message to consumers? By listening.
5. Email Marketing Skills
Even if email marketing is considered as an old practice, it’s still one of the most effective ways to nurture a good relationship between you and your customers. So, think outside the box and provide the best email marketing service.
To be able to create a dynamic email marketing campaign, you must know and understand the right tools, metrics, and strategies. This includes analyzing click rates, identifying platform navigation, and running email campaigns.
6. CRM Skills
Customer Relationship Management involves strategies you can use to monitor and maximize customer experience. By understanding customer interactions and experience, you can connect with them on a personal and emotional level toward improving your business.
If you want your customers to promote your brand, you’ll need a set of skills to help you improve your Customer Service Management:
Good Communication Skills – Every client is different. How they do business is also different. But, when you know how to communicate well with different people, it’s easier to work out a good deal with them.
7. Social Media Skills
Nowadays, the world of social media has become one big arena for public conversations. As a digital marketer, you can use that advantage to engage people with your business and inform them about your product or service.
You may already be familiar with social media because you’ve been personally using it since it first emerged. But, an effective digital marketer knows that there’s more to social media than just posting regularly and consistently.
Because businesses are now using social media to reach their target consumers, the platforms have significantly evolved to accommodate digital marketing needs. There’s social media advertising, boosted posts, hashtags, business pages, groups, and more. Indeed, there’s a lot to learn.
Community management also goes hand-in-hand with social media skills because it’s about seizing every opportunity you have to develop a better relationship with your customers.
8. Paid Social Media Advertising Skills
Social media is no longer as simple as it used to be. Reaching your target market takes more than creating a business page, using the right hashtags, or regularly posting entertaining and relevant content.
Facebook Ads, for instance, provides marketers and advertisers with a comprehensive tool to create and manage advertisements. But, how do you make sure that you’re using it effectively?
Without a proper understanding of how social media ads work, you may end up spending more than you need to and fail to reach the right audience.
Learn and develop skills, creative ad experimentation, granular targeting of custom audiences, and social media data analytics tools like Facebook Insights.
9. Basic Design Skills
In the world of marketing, it can’t be all about text. It also involves a well-designed visual appearance. That’s not to say that you need to be a Photoshop expert. But, when you are a graphic artist doesn’t get the changes you wish to make with your material’s visual appearance, it eats up too much time. Then you have basic knowledge of design principles, it’s easier to convey what you want your content to show.
10. Mobile Marketing
According to Hubspot’s marketing statistics, almost half of B2B buyers do product research on their mobile devices while at work while 51% of consumers have discovered a new company while searching on their smartphones.
Because there seems to be no end to the growth of mobile marketing, various businesses and social media platforms are now coming up with innovative ways to reach people on their mobile phones.
It’s now essential to determine how you can create mobile-friendly content, and how you can leverage consumers’ dependence on smartphones for your business.
11. Video Marketing
Video is taking the internet by storm and this isn’t about to stop. Videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video.
Bear in mind that these are just loose statistics are going to vary depending on who you ask, but the point is that most statistics point to much higher conversion, engagement and higher SEO rankings when it comes to video.
What makes it so engaging? Because it’s personal. When people can see your face (or the face of the person promoting the brand), they are more likely to trust the entire enterprise. It’s also a wonderfully versatile content to use through different platforms.
Digital marketing professionals don’t have to know everything about video production, of course, but knowing how to create a quick intro video from your laptop is a good place to start. And if you have some training in this area and you love it, your skills and talents will not be wasted as video will continue to be in demand.
12. Content Marketing
Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. But content marketing is a huge job in itself. You have to be able to understand how to not only create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage.
And to make things a little more challenging, it’s important to note that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers…the list goes on. You also have to have a firm grasp on social media marketing as this will tie in to most content marketing type of work. You’ll need to be able to strategist based on a given client’s overarching business goals, develop a campaign that involves an effective strategy, and monitor analytics as well.
13. Design Skills
So much of digital marketing today is driven by visuals. Content on all of the social media platforms perform better when accompanied by great images. As a digital marketer, you need to know how to create and edit your own visuals.
If you can whip together a banner ad, email banner or social media image in Photoshop yourself, that’s one less person you have to go through, one less step to get your digital campaign launched – and one less person your client or employer has to hire. If Photoshop (or another Adobe program isn’t in your arsenal of skills, there are lots of tools like "photopad" available to help.
14. Social Paid Advertising
The days of social media being “free” are gone — I lived through them and since I’m only in my 30s, that should tell you they didn’t last long. The best way to reach people now on social media sites and ensure your content gets distributed is to use social paid advertising.
Understanding how to write copy — length and variations — and follow image best practices on each site will be extremely helpful in your career. As will understanding how to monitor and alter bids to optimize your ads or understand when to get help if you don’t have the time to spend on it every day.
15. Social Media Marketing
Nearly one-third of the population is currently using some type of social media platform like Facebook, Instagram, Wechat, Whatsapp, Line etc. and 97 percent of the global share of companies use social marketing. This makes social media marketing an invaluable skill set in a digital marketing toolbox.
There is a lot more to social media marketing than just posting on Facebook. You should know how to generate user engagement on all platforms, copy write, build ads, create visuals and analyse reach and engagement. You also need to understand all of the rapid changes on each platform and when to utilize different platforms for different internal business goals.
16: Marketing Automation
Marketing automation is the art of creating automated tasks for website visitors to save you time as a marketer. It’s important to know how to setup forms, create landing pages, and trigger drip campaigns that will nurture website visitors to become customers. It’s an essential aid in helping your sales team find sales qualified leads from web traffic.
Speaking of sales qualified leads — if you know how to score website visitors to determine how important they are to a marketing team or a sales team, you’ll be ahead of a lot of digital marketers out there.
17: PowerPoint Design
Try as I might, no one has created an application yet that has ubiquitously replaced PowerPoint. I know, I can’t believe it either. Throughout my entire career, I’ve needed to create PowerPoints. And as presentations to my clients become increasingly more important, I still use PowerPoint.
In digital marketing, it’s important to know how to create a PowerPoint that’s not just text on a slide. You need to thread together a story and clearly state a strategy, so you can socialize your project and results across a number of important players — whether that’s to junior level workers or leadership.
18: Influencer Marketing
Brands can score big time by connecting with online influencers to raise brand awareness and distribute or concrete content. Understanding how to connect with influencers and move them from unaware to advocate is an important digital marketing skill to find and track online influencers, you’ll be ahead of the game and save time.
Master all of the above skills and pull them together with the perfect mix of creative and analytical strategies, and you’ll be the successful digital marketer you’ve always wanted to be.
## Bottom Line ##
Digital Marketing isn’t for everyone. But, these skills can be learned. All the information and tools you need are at your fingertips. It’s all about dedicating time and energy to learning these essential skills and you will become a digital marketing rockstar.
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